Liddup: A Bright Idea Drowned in the Cold Waters of Competition
Liddup: A Brief Overview Jayson Sandberg and Taylor Gwiazdon revolutionized the party cooler with Liddup, a vibrant LED-illuminated cooler that captured the attention of Shark Tank investors. Securing a $100,000 investment from Kevin O’Leary, Liddup embarked on a promising journey. The Rise and Fall of Liddup A collaboration with Igloo, a respected cooler manufacturer, seemed like a natural fit. However, challenges emerged, leading to Liddup’s eventual closure. The precise reasons for its demise remain uncertain, with speculations ranging from fierce competition to internal issues and financial constraints....